shopper academy
Shopper Psychology Training Course for Marketing Professionals
Training developed to give you and your organisation a practical, deep, and comprehensive
understanding of all aspects of Shopper Psychology.
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experience
Having worked with 100+ leading brands, across more than 25 Countries, the experts at The Shopper Academy are aiming to set the global standard for Shopper Psychology training and excellence.
delivery
The training is delivered by professionals who understand the challenges facing brands and retailers today and are experienced in delivering problem solving solutions.
expertise
Understanding of Shopper Psychology is fundamental to the growth and profitability of business. Whether you are an experienced professional, a busy executive or just starting out on your retail journey, this training is perfect for you.
Module Previews
Module 1
Introduction to Shopper Psychology
Module 2
The Shopper Psychology Playbook
Module 3
Visibility & Standout
Module 4
Driving Brand Appeal
Module 5
Driving Brand Engagement
Module 6
Sales Performance
Module 7
Customer Journey
Module 8
The Role of Emotion
Module 9
Communicating with Shoppers
Module 10
Cognitive Bias
Module 11
Prices & Promoting
Module 12
Bringing it all Toegther
Download the prospectus
Having a Shopper Psychology skillset is proven to help you grow your business by aligning your products with the minds of shoppers, retaining loyal customers, reducing communications costs and increasing sales and profitability.
Setting the Global Standard for Shopper Psychology Training
Shopper Psychology (SP) is a fast-growing discipline in the corporate world today.
Having a Shopper Psychology skillset is proven to help you grow your business by aligning your products with the minds of shoppers, retaining loyal customers, reducing communications costs and increasing sales and profitability.
What to Expect from our Shopper Psychology Course
This Professional Training course allows you to obtain qualified expertise in Shopper Psychology. It will help you to advance your career in this exciting, dynamic, and fast-moving sector.
For professionals already underway in their jobs, this training will provide you with an opportunity for promotion and give you a roadmap to advance your career.
The Shopper Academy Way
The Shopper Academy was born from business and our foundation is built through the unrivalled experience working with 70% of leading brands and retailers in helping them better understand and meet the needs of shoppers.
All learning comes from a professional knowledge gained through constant ‘real-world’ experience, working day-to-day with leading brand organisations around the world.
We’re your professional development partner and we’ll keep you up to date with all aspects of Shopper Psychology.
Watch where you want, when you want
The edge that Shopper Psychology gives your business is well recognised and a serious skills-gap now exists in the Shopper Psychology sector. The demand for Shopper Psychology professionals is significant and growing.
Watch the pre-recorded modules as and when you want to.
Stream content on your phone, tablet, laptop, and TV without paying more.
your Course leader
Meet Phillip Adcock
With over 25 years experience in shopper psychology, Phil has helped billion-dollar brands become multi-billion-dollar brands.
By leveraging insights across more than 1,500 data points, Phil brings behavioural science to the real-world, driving marketing results and sales performance.
25+ years experience
$3B+ generated in sales revenue
Proven data-backed insights
shopper academy
Unlock 12 Modules of Comprehensive Shopper Psychology Training
Understanding Shopper Psychology
#1 Globally Recognised Shopper Psychology Course
Trusted by the world's leading brands
Here's what you get:
12+ Hours of Self-Paced Learning
Module Assessments
Recognised Certificate of Accreditation
Total value: £499
Today Just £294
"Sales have skyrocketed!"
"We followed every bit of Phil's advice on packaging & sales have skyrocketed."
TESTIMONIALS
What others are saying
"Sales have skyrocketed"
"We followed every bit of Phil's advice on packaging & sales have skyrocketed."
2 Sisters Food Group
"Outstanding results"
"What can I say, the insights great and the results have been outstanding!"
Pladis Global
"Real ROI!"
"These guys create shopper driven strategies which deliver real ROI."
Anheuser Busch
got a question?
Frequently Asked Questions
Do you offer face-to-face training in Shopper Psychology
Yes we do, a typical 60 to 90-minute module includes case studies, and group discussions that allow participants to explore different aspects of their professional role more from a shopper and shopping perspective.
This then helps them understand the underlying psychological drivers that motivate shoppers and consumers.
Can you present these training modules live but remotely?
Our live online events, hosted by an expert in Shopper Psychology, typically contain the same content as the face-to-face sessions. The only difference being that they are conducted remotely.
Once again, a typical 60 to 90-minute module includes case studies, and group discussions that allow participants to explore different aspects of their professional role more from a shopper and shopping perspective.
Do you offer executive coaching?
Yes we do. Executive coaching from The Shopper Academy is a personalised approach to training that focuses on developing the skills and abilities of individual executives.
Phillip Adcock personally works one-on-one with an executive to identify areas for improvement and develop a personalised training plan. For example, he often works with C-Suite executives to help them develop a deeper understanding of shopper psychology and behaviour and help them to develop their shopper marketing teams and functions.
